Most online bloggers, content writer and webmasters have to make many readjustments while dealing with the images used in their resource entries. Apart from bandwidth limitations, there are also the galling page load delay which causes real annoyances while using images within any post. Though there are many compression techniques and free image compression tools available for encoding the images to smaller bytes, there is always a tinge of doubt regarding the quality loss while converting it. So far, JPEG was recognized to be one of the most popular format which has the tendency to cause a significant drop in the size with some amount of quality loss if pulled further down. Much to the relieve of all those worrisome folks, Google has come forward to introduce yet another great utility which can compress any image in a much qualitative way. Google's WebP, which aims at making the web work faster and smarter than ever has thereby been able to bring forth a lossy compression method which can bring down the byte-size of any image to around 40% less than that of a normal JPEG format all without losing any degree of quality in the process.

So as seen from the samples above, WebP can compress any image to a great extent as compared to JPEG and even then the quality of the duo still remains the same. Therefore considering the fact that the images occupy most of the bytes on the web, Google's WebP image format will definitely bring down the bandwidth meter and will be convenient enough to prevent it from being an albatross round one's neck.

For more informations on WebP, you can visit the Google's WebP page. You can also download the Google WebP source files for Windows and Linux from the download listing contained therein.